Top trends driving lactose-free opportunities

What lies behind the rise in low-lactose and lactose-free opportunities? Her are three global tendencies.


Seeking a ‘healthier’ lifestyle

Consumers in many regions are increasingly health conscious. Especially in countries with a strong milk-drinking culture, this is steering them toward low-lactose and lactose-free products.


Changing taste preferences 

Consumers in several Asian countries have started incorporating elements of Western diets — diets which include more dairy.


Increasing global wealth

In China and South East Asia especially, the rising middle class has more disposable income. And, they are more inclined to spend their money on foods and drinks with health-related attributes.


  1. HRA Food & Drink Consultants. Lactose Free European Market Report 2017/2018.
  2. Nielsen. We Are What We Eat. 2015.

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