Report: The market for zero-lactose in Brazil
The market for zero-lactose dairy products has advanced over the past 10 years from a medical niche segment with lifestyle stakeholders to a mature mass market with widespread adoption in many countries.
In Latin America, the volume of zero-lactose dairy reached approximately 700 million liters in 2014 and has grown with a CAGR of 12% since 2009. Mexico and Brazil are driving the zero-lactose product growth in Latin America, and dairies in Brazil expect growth rates above 20% for the coming five years.
Lactose intolerance in Brazil
Zero-lactose milk and other zero-lactose dairy products have been adopted by a fair number of consumers, both as a source of important vitamins and minerals for people with lactose intolerance, and as part of a healthy lifestyle. In Brazil, it is estimated that the total number of Brazilians with lactose intolerance is close to 70%.
Many Brazilians, even those with lactose intolerance, see zero-lactose dairy products primarily as beneficial to their health. The calcium and other minerals that milk has to offer are indeed a significant health benefit. Those who do not drink milk or eat other dairy products because of lactose intolerance have to find these minerals in other foods. This means they need to consume more to receive the recommended daily intake with the associated risk of lacking calcium and other minerals in their diets.
Another health preference is for “free from” or “zero” products. As a result, zero-lactose dairy producers focus increasingly on easy-to-understand claims, which often run parallel to other claims, such as gluten free, sugar free and other “free from” claims. Consumers might consider mineral intake as an even more important reason for consuming zerolactose products. Either way, zero lactose is here to stay, enabling dairies to command a significant opportunity for their product development.
About the report:
This report is based on surveys involving several dairies in Brazil, field research and interviews with health care workers (nutritionists) and business development professionals. The purpose of the report is to provide a realistic picture of the market, customer and retail preferences, and business opportunities in Brazil.